100 Years of Celluloid Capitalism: 1925-2025

This project examines the intricate relationship between cinema and capitalism over a century, exploring how film both reflects and shapes capitalist ideologies, practices, and power structures from 1925 to 2025. Anchored in cultural studies, political economy, and film theory, the analysis interrogates cinema as a powerful site of economic, cultural, and ideological production, reproduction, and contestation. Beginning in the silent era of the Roaring Twenties, when Hollywood emerged as a global economic force promoting consumerist modernity, the research moves chronologically through key historical periods, including the Great Depression, post-war affluence, the neoliberal turn of the late 20th century, and contemporary crises of capitalism in the digital streaming era.